Vice President, Global Media & Marketing Integration, Mattel, Inc
Cheryl Gresham joined Mattel as Vice President, Global Media & Marketing Integration in September 2016. She is responsible for leading the Global Media Team in the development and execution of its brands’ media strategies and plans designed to accelerate growth through increased consumer awareness and engagement. Cheryl comes to Mattel from the Taco Bell Corporation, where she led the overall media strategy for Taco Bell National, including digital and social investment. Prior to her time at Taco Bell, Cheryl served as Senior Vice President, Group Account Director, Planning for the Initiative Media Agency. Earlier in her career, she held positions at Davis Elen Advertising Inc. and Coca–Cola North America. During her 16 years of media leadership experience in both media agencies and the corporate world, Cheryl has overseen the development of comprehensive media plans across paid, earned and owned media.