Emily Della Maggiora
Vice President Data Services, Qterics
Emily Della Maggiora’s career in data spans Acxiom Digital, Nielsen, BBC, comScore with her current focus, IoT (Internet of Things). Today Emily serves as Vice President Data Services for Qterics, a Lattice Semiconductor company, building business models and media measurement opportunities in IoT. While VP Media Entertainment at comScore, Emily led the Digital Analytix (recently acquired by Adobe) market expansion for this category, providing next generation enterprise level analytics within big data environments. During her comScore tenure Emily also oversaw the West Coast new business development, strategic technology partnerships and the design of client proprietary data/insights leveraging the comScore panel, AdEffx and vCE. As President of Treehouse Strategies, she conducted market research and developed business strategies for European and Fortune 500 businesses, including the IPG Media Lab and the BBC with a focus on next generation measurement solutions to support: iPlayer, www.bbc.com, Television, mobile and social. While with the The Nielsen Company, Emily completed her tenure as SVP, Nielsen Interactive Entertainment and delivered media measurement solutions for the interactive entertainment industry and emerging digital markets.