Partner, Senior Vice President, Digital Brand Architects
Reesa Lake is Partner, Senior Vice President at Digital Brand Architects (DBA), where she leads development with brands, agencies, publishing houses and digital networks, amongst others. With over 15 years of media experience from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding. Reesa was the first talent manager at DBA, focusing on growing bloggers into brands and working with the founders to create an industry wide shift from traditional influencers to new media ones. Having been behind thousands of the most known influencer programs with brands that range from Cartier to Volvo as well as the strategic positioning of the industry’s most coveted talent, she is a pioneer in the social media space.